Edelman Amsterdam takes the next step in its ambitious growth plans by adding six new talented colleagues to its team of industry-leading talent. After successfully transforming into a fully integrated communications marketing firm, the office will be expanding even further in the coming months by adding a combination of fresh talent and experienced senior hires.
“Two years ago, we began a fundamental transformation to become the market leader in integrated communications and marketing services. We’ve changed our ways of working, our organizational structure and invested in new technologies and services for our clients. This transformation has paid dividends, and we’re doing higher value work for our clients, as well as substantially growing our business. As a result, we will be expanding our team significantly in the coming months, starting with six new team members in August,” said Arent Jan (AJ) Hesselink, who started as General Manager at Edelman Amsterdam two years ago.
Edelman Amsterdam has strengthened its offering across areas including digital, creative, marketing, data and analytics, and branding with all of these services offered by a fully-integrated, in-house team. It has developed from a traditional public relations firm into an agency that helps clients tackle commercial and reputation goals through the right mix of earned, paid, owned and social media. This has created the ability to offer clients an account team with the right expertise to tackle issues in an integrated way, from strategic advice up to and including execution.
“With our transformation to an integrated communications marketing team, we have created a platform for further growth. Not only can we advise and support our customers in all facets of communications marketing, we can also demonstrate the value of our work. We are also seeing that our approach is gaining traction, which is reflected in the breadth and diversity in the skillset of the specialists we have hired. This enables us to offer each client a tailor-made team that works together in the most efficient and effective way to achieve the best results,” said Hesselink.
Edelman Amsterdam is welcoming the following new colleagues:
Seema Sharma has started at Edelman as Creative Lead. She has previously worked for bureaus such as Woedend!, These Days and Blast Radius, after which she that she worked as a freelancer for JWT and Wunderman in London. Seema has also published two books about creativity: Write Nothing in Here & Read Nothing in Here.
Fiorenza de Heer will be a Senior Digital Content Specialist. Before moving to Edelman, she held the role of (Digital) Marketing Communications Manager at RTL and NPO, as well as Communicatons Adviser at the Erasumus+ International Subsidy Program; a fund of the European Commission.
Janneke van Cuijk has joined Edelman as a Digital Content Specialist. Previously she has worked in different functions at Quinny, with her most recent role being that of Global Brand Communications Specialist. Before starting there, she graduated with a degree in Media and Entertainment Management from Stenden Hogeschool.
Michelle Posthas started at Edelman as Senior Digital Specialist. Before joining the Edelman team, Michelle acted as Public Information Officer at the NATO Command and Control Centre of Excellence. Before that she worked as Social and Content specialist at ZIGT Media Bureau, and as Marketing and Communications Manager at NuDeal.
Danielle van Leeuwen is starting as a Senior Account Manager specializing in Health/Tech. Previously Danielle was Communications Manager at G DATA Benelux, and worked at international PR firm Text 100.
Anne Sandorhas started as Assistant Account Executive, having previously completed an internship at Edelman. After completing her internship, Anne went back to finish her Bachelor’s and Master’s degrees in Communication and Information Science at the University of Groningen.
Melle de Haan is beginning as an Assistant Account Executive, having also previously completed an internship at Edelman. Before taking on his new role, he completed degree programs in Political Communications at the University of Amsterdam and History at the University of Antwerp.