Technology

We assist tech companies in marketing their products and differentiating them within their fields. Our expertise with practice areas such as digital marketing, business transformation, corporate reputation, employee engagement and crisis makes us the agency with sufficient knowledge and capability to evolve companies whilst promoting their vision and protecting their reputation as they grow.

We have experience working with both startups and multinational companies and understand the nuances of each stage of business. We will bring the right expertise to the table to help your company navigate increasingly complex needs while retaining what makes your company unique and beloved by users.

SPECIALITY SERVICES:

Brand Marketing
Business Transformation
Social Media listening
Community Management
Content Marketing
Crisis & Reputation Management
Digital Solutions
Sustainability & Social Impact

THE TEAM

As the Head of Tech at Edelman Amsterdam, Bram takes the reins of a diverse client portfolio in the tech industry. Operating at the crossroads of B2C and B2B, he provides strategic counsel for integrated communications and marketing programs. Since joining Edelman in 2015, he has been a stalwart figure, bringing his wealth of experience to the tech landscape in Amsterdam and beyond.

In his capacity as Head of Tech, he plays a dual role - leading and advising clients such as Microsoft, Booking.com, HP, Samsung, Paypal, and Tinder. Beyond client interactions, he ensures that the Amsterdam office stays ahead of the curve by embracing cutting-edge solutions and strategies driven by industry innovations.

For Bram, tech is not just a sector; it's a domain where he can use his passion and ability to safeguard and advance brands. His work for brands extends across the Netherlands and the EMEA region, leaving a mark in both corporate and brand landscapes.

In the realm of tech leadership, Bram's approach is pragmatic as and results-driven. He keeps the focus on tangible outcomes, ensuring that the team is not only well-versed in the latest tech trends but also equipped with practical knowledge to navigate the ever-evolving tech landscape.

Co-authored by GPT-4

Felicitas Olschewski is the Head of Digital EMEA, based in Amsterdam. Originally from Germany, Felicitas brings an international footprint and a vast experience across digital, strategy, product-and service innovation and creative in areas of digital experience, marketing and business transformation, both agency side (such as TBWA, DDB & Tribal, DentsuACHTUNG!,72andSunny) and corporate business experience, at Adidas.

She has worked and led teams across 360 integrated brand communication, design strategy and digital innovation for Global, China and EMEA brands across sport, fashion, retail, sustainability and tech such as Apple, Google, Youtube, eBay, C&A, Samsung, Heineken, Volkswagen, Vodafone and most recently, Adidas, where she drove the company’s 2025 strategic business plan for Digital Experience and built hybrid teams across locations and timezones.

Felicitas holds executive education and training in Innovation Management from Central Saint Martins, UAL London, Business Acumen at Harvard Business School as well as Creative Marketing & Communications in Munich and speaks multiple languages. She has also finished her study at the M.I.T. Massachusetts Institute of Technology Media Lab around Cryptocurrencies.

Andrew Foote is a seasoned leader who successfully navigates the complexity of modern marketing. With a focus on building brands through culture and experiences, he has consistently helped clients innovate while achieving their business objectives. His expertise spans digital and social media marketing, creative brand building, experiential, and public relations strategy, with notable success in sectors such as technology, CPG, retail, food & beverage, financial services, and health.

Currently serving as the General Manager of Edelman Amsterdam, Andrew leads a dynamic team of 100+ specialists who deliver communications and marketing strategies on behalf of some of the Netherlands' most prominent regional and multinational companies.

Andrew's 13-year journey with Edelman includes serving as Managing Director of Digital Client Solutions, where he drove digital growth and innovation for the agency's largest global clients. Additionally, during his seven-year tenure as the head of Edelman’s New York Digital practice, he led a team of 150 digital experts and creators and played a key role in shaping the agency’s global digital offerings and business.

His experience includes notable partnerships with clients such as Google, Samsung, PayPal, Unilever, eBay, Johnson & Johnson, Bacardi, Diageo, AstraZeneca, Volvo, GM MasterCard, Citigroup, and others.

Andrew sits on the 4A’s Social Media Committee, a senior executive group focused on advancing the standards of social media marketing within the advertising industry. He also recently served as a board member for the Hudson Square Business Improvement District (the neighborhood of Edelman’s NYC office).

Bruno Tozzini is an award-winning creative leader with a dynamic career spanning agencies such as TBWA, Leo Burnett, R/GA, and DDB.

With over 30 awards and 15 years of experience crafting seamlessly integrated campaigns, effective social content and experiences for global brands like Samsung, Pepsi, and Philips, Bruno is a seasoned creative who brings a touch of magic to every team he collaborates with.

His passion for storytelling and knack for web culture and technology sets him apart for pushing the boundaries of social and activation campaigns, injecting authenticity and craft design into each project and piece of content.

In his Creative Director – Social & Activation role, he works with a world-class team of art directors, content creators, and motion designers responsible for building active brands through social.

Martijn joined Edelman with the ambition to develop integrated, creative marketing teams that deliver result and data-driven plans build on data and insights. He builds creative solutions for national and international business to business clients, including Tata Steel Limited and Shell. Throughout his career as a creative marketing professional, Martijn has held senior positions at marketing agencies like Leo Burnett and ran his own creative agency in the centre of Amsterdam. With a background as a Designer, he shares a passion for making beautiful yet understandable solutions for clients.

Karlijn Marchildon is Managing Director Brand for Edelman Amsterdam, where she leads the cross-disciplinary Brand Division team geared towards driving conversation for ambitious brands. Her sector expertise spans tech, lifestyle, FMCG, retail, and e-mobility.

Prior to joining Edelman, she was Head of Brand at VanMoof – the fast growing designer e-bike brand – with half a million riders across 20 markets worldwide. Karlijn led the charge on the brand’s international breakthrough, expanding the brand into new markets across Europe, USA and Japan, helping grow VanMoof from 20M to 200M revenue.

Karlijn is an award winning brand builder with a track record of building brands and activating integrated communications strategies that drive business results, making her a true sparring partner for brand executives. Karlijn consistently ranks among the Netherlands Marketing 100 most influential.

Technology

SPECIALITY SERVICES:

THE TEAM

OUR WORK

Microsoft

MICROSOFT: UNDER THE SURFACE

Hewlett Packard

HP ELITE DRAGONFLY - LIGHTER THAN AIR

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