Corporate Reputation

Companies face an increasingly complex, uncertain, and fast-changing business reality. They are under greater pressure than ever before. At Edelman, we have a proven record of communication expertise of protecting your most important, yet fragile, organizational asset: reputation. We represent multidisciplinary backgrounds that include corporate communications specialists, investigative journalists, business intelligence specialists, government service and communicators from a variety of business sectors. Our communication specialists counsel global companies, mid-sized organizations, non-profits, government entities and high-profile individuals to align a company with its stakeholders, connecting with a variety of audiences through the most effective means – media relations, business-to-business communications, executive positioning, employee engagement, financial communications, or reputation management - necessary to support business value objectives. Our strength lies in our ability to accommodate a breadth of issues and scope while executing flawlessly for our clients.

Speciality Services:

Reputation Management
Business Transformation
Corporate Affairs
Crisis & Issues Management
Corporate Digital Strategy Management
Employee Engagement
Change Communications
Executive Positioning
Political Communication
Stakeholder Management
Corporate Creative

The Team

Ilse is an all-round strategic communications professional, who helps businesses secure their license to operate by effectively building and maintaining trusted relations with key stakeholders. Throughout her international career, Ilse worked and lived in Brussels, the USA and the Netherlands. During her 20+ years’ experience, she spent over 15 years in senior corporate affairs roles, covering the full spectrum of corporate communications from public affairs, corporate and (crisis) media relations, CSR and community engagement, to employee engagement and executive positioning.  

Ilse is driven by impact. Her solid business acumen and track record of activating integrated communications strategies to drive business results, both from an internal and agency perspective, enables her to be a true sparring partner for company executives, as well as helping corporate communicators engage with all stakeholders in a relevant and meaningful way.   

Her sector expertise in communications spans (renewable) energy, petrochemical (upstream & downstream), mobility & transportation, heavy industries and industrial services, semiconductor industry, hydrogen and fuel cell technology and sustainability. 

In his role as Director, Robin works for a range of clients in the areas of corporate communication, issues and crisis management, media spokesmanship and brand reputation. Robin’s main goal is to strengthen and protect the reputation of both the company and its brands.  

Robin has more than 20 years of experience in various market areas such as retail, banking, industry, telecom and FMCG. He recently worked for FMO, Shell, McDonald’s, Nespresso, Ahold Delhaize, Tata Steel and ING, among others. As a client communications lead for McDonald’s, he frequently assisted the board of this company with crises and issues and supported the spokespersons with contacts with the media. 

In Robin’s opinion, strengthening and protecting reputations can only really be achieved if the business strategy and the implementation of communication programs are seamlessly connected. Managing and supervising teams in this is an important part of Robin’s daily activities. 

Martijn joined Edelman with the ambition to develop integrated, creative communication and marketing teams that deliver result and data-driven plans built on data and insights. He builds creative solutions for national and international business to business clients, including Tata Steel Limited and Shell. Throughout his career as a creative marketing professional, Martijn has held senior positions at marketing agencies like Leo Burnett and ran his own creative agency in the centre of Amsterdam. With a background as a designer, he shares a passion for making beautiful yet understandable solutions for clients