Edward began his career in London, working on global brands such as Canon, Tesco, Panasonic, and Honda. His deep passion for all things creative, tech, social, digital, and brand have driven his career forward. He has worked for global agencies Ogilvy, WPP, Dentsu, HAVAS, and Media.Monks for more than 21 years, and is hugely experienced in both client service and growth roles. After moving to Amsterdam, he also gained valuable client-side experience at Bose EMEA and Canon EMEA.
He ran (at Ogilvy) Philips Lighting Global and Sennheiser Global and worked on Coca-Cola WEBU. He led the business development team out of Amsterdam, winning pitches for brands like Sennheiser Global, ASICS EMEA, Mattel EU, ING Social, and South African Tourism BNL/NORDICS.
He (at .monks) led the team that built booking.com’s owned social channels on Facebook, Instagram, X, and TikTok, growing their TikTok channel from zero to one million followers. Outside of work, he is a dedicated CrossFit coach and athlete, ranking in the top 20 in the Netherlands.
He is a true believer in winning the hearts and minds of people first; then growing on this by developing long-lasting strategic business relationships with both new and existing clients.