What does a typical day in the life of a Senior Account Executive look like?
Working on one of Edelman’s global clients, Samsung, brings a structured start to my day as each day begins and ends with a handover. Being in the Amsterdam office puts me in a strategic position to speak with our Korean colleagues at the end of their day and our US colleagues in their morning. This way, we’re able to offer 24-hour support and achieve super quick turnarounds for client requests. In addition to my work for Samsung, I also work on two to three local accounts, with more ad-hoc tasks and close collaboration with colleagues in the office. A typical day looks like this:
8:30 – Review final deliverables shared with client overnight, receive handover from the Korean team, delegate tasks to UK/US teams, and kick off new deliverables (reports, backgrounders, media briefings, etc)
10:30-12:00 – Internal team meetings, emails, and coffee!
12:00-12:30 – Lunch with the whole Amsterdam office at our communal lunch table :)
12:30-15:30 – Work on communications materials for two to three different clients, ranging from research outlines to media analysis reports
15:30-16:30 – Client meetings, emails
16:30-17:30 – Finalizing deliverables for the day, and hand over to the US team.
17:30 – Bike home!
18:00 – Dinner & drinks with friends 😊
What three skills do you think are essential to fulfil your role?
Curiosity – being constantly curious and asking questions helps you better understand client needs, learn about new opportunities within Edelman and get to know your colleagues better!
Open-mindedness – Working in a fast-paced environment requires you to be quick on your feet and constantly think of new solutions. Being open-minded and flexible makes this much easier.
Proactivity – Being proactive helps you go much further in your role. Whether it’s proactively pitching a new media angle to a client, reaching out to a colleague you’ve always wanted to talk to, or proactively sharing an idea with a team member on how to make a workflow more efficient – it’s always appreciated.
What do you like best about working at Edelman?
I love the people! Coming into our new office and seeing everyone’s friendly faces makes work so much more fun. As for the work itself, I like diving deep into completely new topics that I previously knew nothing about and becoming an expert in no time (like electricity grid congestion or crypto trends).
What are some of the challenges you face in your day-to-day role?
Learning to balance your days is the biggest challenge at Edelman, in my opinion. Some days are so packed with meetings and deadlines that I wish there were more hours in the day, whereas other days feel like a breeze. The challenge is accepting that this fluctuation is the nature of the job and not getting too worked up when your days feel unusually quiet or too overwhelmed when they’re packed.
Describe your working week using 3 emojis
☕💻📰
What’s been your most memorable moment at Edelman so far?
In January 2025, I had the opportunity to travel to the Consumer Electronics Show in Las Vegas for a week with Samsung and a team of 15 Edelman colleagues from around the world. This was such a memorable experience, as it was amazing to see all the materials we had worked on come to life at this huge trade show and press event.
What’s your favorite part of a working day?
It is a cliché – but every day is different, so it’s hard to pinpoint one exact favorite moment. But I feel most satisfied when I help someone solve a problem, whether it’s a client or a colleague.
How do you stay motivated?
I always try to find new challenges in my work. Whether it’s starting a new project or taking on new responsibilities within a team, learning something new keeps me motivated. Having the chance to work toward new opportunities helps me stay engaged.
Did anything surprise you when you joined Edelman?
How fast the industry evolves and how much the PR and Communications field has changed since Edelman was founded in 1952. Some of our clients have been with us for over 40 years, so hearing stories about what work was like back then is fascinating! Even in the 1.5 years I’ve worked here, the work has fundamentally changed due to technology like AI and the rapidly developing media landscape.
Finally, how do you see your career path developing in the future?
Multinational collaboration has always fascinated me, so in the future, I’d love to grow into a more global role within Edelman, helping clients navigate strategic communications challenges across borders while working alongside a talented team.
