What does a typical day in the life of a Senior Digital Specialist look like?
My day starts with emails and a handwritten to-do list (yes, I’m old school). Then it’s a mix of deep dives into trends, creative strategy, and brainstorm-fueled meetings—all while keeping a pulse on what’s next.
What three skills do you think are essential to fulfil your role?
Cultural curiosity, strategic agility & social-first thinking
What do you like best about working at Edelman?
Edelman gives me the trust and freedom to be hands-on, plus endless opportunities to explore, create and make an impact as a professional.
What are some of the challenges you face in your day-to-day role?
Keeping up with ever-changing platforms and convincing brands and organizations that yes, social is more than just posting pretty pictures.
Describe your working week using 3 emojis
📱👩🏻💻 🪄
What’s been your most memorable moment at Edelman so far?
One of my most memorable moments was supporting our Edelman Riyadh team during a 2-month secondment in KSA – an unforgettable experience!
What’s your favorite part of a working day?
Right now, I’m loving every bit of our new Amsterdam city-center office. A stunning space that fuels inspiration (also for my social feed 🙂↕️).
How do you stay motivated?
By staying plugged into culture. The best ideas come from what people are actually talking about, not just what the brief states.
Did anything surprise you when you joined Edelman?
Our global network. It’s inspiring how integrated our +60 offices collaborate and how we can offer round-the-clock client support.
Finally, how do you see your career path developing in the future?
Social is ever evolving, and so am I. Whether it’s deepening my expertise in community-first strategies or exploring the future of AI in marketing.
